Zero21

Zero21 promotes and increases brand awareness of Intellectual Properties such as renowned book or cartoon characters, prominent professionals such as artists, designers and musicians, both through the development of full traditional Merchandise Licensing programmes in different market sectors and distributed in various distribution channels as done by most competitors, as well as by circulating the Properties’ values through the strategic use of Internet and the development of their online Personal Brand. Thus Zero21 remarkably increases awareness of its Properties by aggregating communities of fans, by implementing Internet strategies and through the use of Social Media Marketing with the help of Blogs, Facebook Pages, iPhone and Android applications, Newsletters, e-Commerce and YouTube channels.

The digital assets developed in Internet become not only an extra distribution channel but also an extra communication channel, resulting extremely useful not only to increment brand awareness but also to know and understand better the market segments of each Property. Zero21 promotes the development of direct and interactive relationships with the final consumers, allowing to develop and modify products to become made-to-measure for the market. Moreover, through this additional distribution channel created through digital assets, it becomes possible to manage and to develop online shops dedicate to the Properties offering exclusive products available only in the Internet and all the digital products that can be developed such as ebooks, mobile apps and music.

This innovative model offered by Zero21 proposes a new method for incrementing brand awareness in the market which not only encourages new international and local Merchandise Licensing deals in the traditional market but it simultaneously promotes and develops the commerce online of the Properties licensed products and stimulates new digital agreements such as sponsorships and collaborations online.

Christine Domenici

Licensing Manager & Partner

cdomenici@zero21.it

Luigi Centenaro

Online Personal Branding Strategist & Partner

luigi.centenaro@zero21.it

Nicoletta Costa is the most appreciated Italian children’s books writer and illustrator, she’s loved not only for her original and amusing book characters, but also for her very simple yet extremely clear and distinctive graphic mark which is easily recognized and often imitated by the same children.

Target: Girls between 8-12 years old and young adults.

Category: Art / Fashion.

www.nicolettacosta.it

GIULIO CONIGLIO / JULIO BUNNY 

Giulio Coniglio (with the brand new international name Julio Bunny) is a sweet, overly timid rabbit, a little apprehensive, but he’s the friend that everyone  would like to have: loyal, fair, kind and loving. In his fun and colorful world everyday is a new adventure, although it’s really hard for him to be brave with his best friends always nearby, giving him sound advice and protecting him, Giulio Coniglio summons up all the courage he needs to conquer every challenge. His best friends are Topo Tommaso, a lazy and sloppy mouse; Lumaca Laura, a brave and smart little snail and Oca Caterina, a wise and generous goose.

Giulio Coniglio was initially a very successful children’s book series written and illustrated by Nicoletta Costa and  is now becoming a TV series with 52 episodes which will be aired in Italy and abroad in 2013.

Target: Boys and girls between 2-5 years old.

Category: Animation / Entertainment.

ITA: www.giulioconiglio.com & facebook.com/giulio.coniglio 

ENG: www.facebook.com/JulioBunny

LA NUVOLA OLGA

Nuvola Olga is a white, soft cloud so fluffy it looks like whipped cream. Olga is a character that was created by Nicoletta Costa for a very young audience therefore it’s characteristics are very simple, in fact Olga never knows where to go to rain … and sometimes she really needs to rain! Olga tries to cheer up others with her rain, for example she helps to wipe clean a dirty sheep that rolled in mud or will quench a thirsty sunflower in need of water.

Olga is always together with a little bird, her friend Ugo, they keep each other company and care very much for one another … it’s all very surreal.

Nuvola Olga is a very successful children’s books series in Italy with over 40 titles written and illustrated by Nicoletta Costa.

Target: Boys and girls 1-4 years old.

Category: Entertainment.

http://www.nicolettacosta.it/personaggi/nuvola-olga

Finally Giulio Coniglio/Giulio Bunny will become a TV animation series coproduced by RAI and Zodiak Active!

Nicoletta Costa’s most famous character Giulio Coniglio will become a TV series with 52 episodes,  11 minute long which will be aired in Italy and abroad in 2013.

The sweet shy rabbit will face new adventures and, with the help of his best friends Oca Caterina, Topo Tommaso and Lumaca Laura, will be able to find the courage to conquer any challenge!

Now that Giulio Coniglio will become a cartoon, children will be able to identify themselves even more in this tender bunny and learn to be more positive towards life and more self -confident.

Our latest collaboration is the publishing of the digital version of Julio Bunny/Giulio Coniglio books on many platforms (Kindle, Nook iBook, etc.)  together with the US based digital publishing startup KiteReaders.

Please find a detailed list of all collaborations and projects on the website dedicated to Nicoletta Costa Licensing.